Franchise Overview
Phoenix is a strong and respected brand with authentic flavoured, UK manufactured eLiquid. Every batch of Phoenix eLiquid is manufactured and fully analysed through our state-of-the-art laboratory facilities, and our hardware is sourced directly from original and respected suppliers, such as Kanger, Innokin and Aspire.
A Phoenix eLiquid Franchise is an affordable option for someone looking to start their own business.
Our Franchise Starter Package is very comprehensive, including:
All Phoenix eLiquid is manufactured by qualified chemists at our central Production Laboratory in Peterborough. The Peterborough facility also houses our dedicated eLiquid Analytical Laboratory where, uniquely, every finished batch of our eliquid is fully analysed using a scientific technique called gas chromatography-mass spectrometry (GC-MS). Analytical data, signed off by our Doctor of Analytical Chemistry, is available for end-user consumers through our batch search function at www.elscience.co.uk
Get in touch with us today to find out more about becoming a Phoenix franchisee.
How is Phoenix Different?
The top level management at Phoenix is comprised of experienced professionals. Our Technical Director is a senior chemist with over 20 years of experience managing chemical laboratories. Our Commercial Director is a retail guru, experienced in shop start-up and management, as well as consultancy. Finally, our Chief Scientific Officer holds a PhD in Analytical Chemistry, a BSc (Hons) in Pharmaceutical Analysis, and is a published scientific author.
As a result, Phoenix is highly focused towards chemical quality. Our Technical Division, EL-Science (E-Liquid Science), houses both our Production Laboratory and our Analytical Laboratory.
We pride ourselves on the fact that every batch of Phoenix eLiquid is manufactured to strict quality standards, similar to those found within the UK’s top commercial chemical and pharmaceutical laboratories. Each batch is manufactured and signed off by one of our qualified chemists and is then fully analysed using our own in-house GC-MS for nicotine content, acetoin, diacetyl and acetyl propionyl, before being released for bottling and retail.
EL-Science is leading the industry in terms of analytical and legislative quality, offering analytical, consultancy and technical services to the electronic cigarette industry as a whole.
Analytical quality and data gives the consumer confidence in the end product. We know exactly what is in every batch of our eliquid from actual complete analysis of the finished product, not just from knowledge of the raw materials. We are one of very few companies that perform analysis of every batch.
End-users have access to the analytical test report for the batch of eLiquid they have purchased using our unique batch search function at www.elscience.co.uk
The combination of this technical competence, along with our legislative expertise, ensures that Phoenix and our Franchisee Partners are ready to meet current and upcoming legislative requirements, including those of the TPD.
Get in touch with us today to find out more about becoming a Phoenix franchisee.
What Return Should I Expect?
Your return will very much depend upon your commitment and enthusiasm for your new venture.
We are there every step of the way to provide useful insights into marketing and promotion as well as fully training yourself and/or your staff. Based upon a selection of our stores you could expect the following:
| Store/Annual Prediction | Revenue | Gross Profit |
|---|---|---|
| An Average Store | £150,000 | £62,000 |
| A Successful Store | £250,000 | £104,000 |
| A Highly Successful Store | £400,000 | £165,000 |
The figures quoted above are taken from an average selection of our own Phoenix stores with an estimated margin of 50% applied to calculate franchise gross pre-tax profits. The gross profit above has taken VAT into account but not subsequent tax.
There is likely to be an initial period of 2-3 months during which a new store is very quiet. As it becomes established, this is followed by a further 2-3 months before the store begins to reach its full potential.
These figures are not guaranteed but are intended as a guide for information purposes only.
Get in touch with us today to find out more about becoming a Phoenix franchisee.
What Does it Cost?
Our Franchise option is very competitively priced. We know that the key to long term success is working with the right people and building a genuine, mutually beneficial relationship. As such, we have worked very hard to ensure our up-front fees are as low as possible.
Get in touch with us today to find out more about becoming a Phoenix franchisee.
Franchise Agreement
We believe that having happy and successful Franchise Partners is beneficial to the Phoenix group as a whole, so our Franchise Agreement has been kept very simple with minimum constraints on our Franchise Partners. We have no lock-in terms and no monthly or annual fees.
How to become a Franchisee
Step 1
Compatibility Check: We chat with the potential franchisee to find out if we would be a good fit for each other.
Step 2
Location chosen: Franchisee procures premises.
Step 3
Whitebox shop set up: You make sure that the premises are whiteboxed, and Phoenix provides counters and signage, and makes it a Phoenix branded shop.
Step 4
EPOS till system: We loan our franchisees an electronic till at no charge that allows our electronic stock control system to operate.
Step 5
First stock order: Phoenix assists the franchisee to put together their first stock order based on our experiences of the necessities of a new shop.
Step 6
Advertising and marketing: We can assist our franchisees with advertising and marketing.
Step 7
Launch: At this point, the franchise is ready to go and an opening date is set.
Step 8
Post-launch support: Phoenix continues to support our franchisees post-launch.
We look forward to working with you! Get in touch with us today to find out more about becoming a Phoenix franchisee.
